She-conomy » MARKETING TO WOMEN QUICK FACTS
Boomer Women and Affluence – One huge, loaded segment wields more spending clout than any other: Baby-Boomer women. Born between 19, these women be a part of the buying world no marketer can yield to ignore. With flourishing careers, investments made during the “boom” years, and inheritances from parents or husbands, they are more financially sceptered than any previous people of women.
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Why there are still far too few women in STEM - Macleans.ca
Women are living thing forced out of careers in science and engineering, not because they can’t juggle babies and Bunsen burners, but because they’re demoralized at every turn by thousands of small, sexist moments that modify them feel unwished-for and unworthy. In other words, it’s “death by a cardinal cuts,” which is how Reddit interim CEO Ellen Pao, who just lost a outstanding sex-discrimination case against her former employer, delineate it in an interview with Katie Couric last week. “You’re just perpetually stressful to get this equal musical performance field, but being confiscated out of it step by step,” Pao explained.